Updated: Jan 14
Many gaming operators use loyalty programs to inspire return visits, but many are leaving money on the table by not having a true 360 degree view of their players. This is especially true for Brick and Mortar operators that are also engaged in iGaming or Social Gaming. Competition with their own organization along with competing providers are two of the main issues that we see preventing seamless analytics and proper segmentation. Read Jason Rosenberg's contribution to this topic in Issue 45 of iGaming Business North America.