Social Gaming is as relevant now as it ever was.

As brick and mortar casinos have been shut down, and sports has been reduced to watching videos of marble racing, a lot of people in the gambling industry are starting to look like Macaulay Culkin in Home Alone. Those US land-based casinos that made the move to online social gaming are probably seeing an increase in revenue and brand interaction while their competitors are trying to figure out their next steps and designing a "Welcome Back" physical mailer with a release date TBD.

As gaming consultants, we've selected, set up, and operated social gaming for several US casinos. Here's Part I of the secret recipe, as originally published in iGamingBusiness North America, Issue 28, December 2016/January 2017